2 DEGREES FESTIVAL

This project was completed for 2 Degrees Festival, a five day music and arts event located in Naarm (Melbourne, Victoria). As this festival had just launched, the team was looking for a full brand identity to be created for them to utilize across their socials and website, and to incorporate this throughout all promotional material as well. The main focus of this project was to stick to simple elements with a fun twist to appeal to mostly younger punters. We utilized a monogram design for the brand mark and created a unique abstract 3D asset that would be employed across the wider scope of the project. We decided on brand colours to use across all promotional material, and add a bespoke element to the project and each asset.

SCOPE OF WORK

• Brand Identity

• 3D Logo Asset incl. Animated Varietal

• Various Promotional Assets

• Social Media Assets

• Teaser and Launch Video